About Zupper | B2B Commerce Platform for MSMEs in India
Get to Know Us Better
Zupper is reimagining how India's MSMEs buy and sell. We're not just building a platform we are building the future of real trade. From local retailers in small towns to suppliers powering the backbone of lifestyle commerce, Zupper brings it all together fast, simple, and full of trust.
Who We Are
Zupper is reimagining how India's MSMEs buy and sell. We are a passionate team of builders, traders, and enablers who deeply understand the challenges of running a business in Bharat. Founded by sales-first operators, Zupper was born out of lived experience - not just spreadsheets. We have worked closely with MSMEs across India and seen how fragmented, unstructured, and often unfair the B2B trade ecosystem can be.
Zupper is our answer - an honest attempt to bring the power of digital to the people who power our economy.
To make commerce smarter, simpler, and more profitable for India’s MSMEs.
What We Do
MSMEs are the backbone of India’s economy yet for most of them, trade is still full of friction. Fragmented systems, unreliable processes, lack of access, and outdated tools make everyday business harder than it should be.
We have seen it up close. We’ve worked with them. We’ve felt the
gaps.
So we built Zupper not just as another platform, but as a partner in
their growth. We didn’t start with features. We started with problems
that real traders face and then solved them through technology, support,
and trust.
Now, imagine a world where MSMEs can discover new opportunities, transact with confidence, and grow without limits.
We imagined it. And then we made it real with Zupper.
Our values define our journey; our values lie at the core of all that we do. Know them and you’ll know our DNA
Human First Approach
At the heart of everything we do is our 'Human First Approach'. It's not just a value; it's our guiding principle. We prioritise the needs, aspirations, and challenges of our employees, customers, and communities above all else. Understanding that behind every decision, every interaction, there's a person with unique needs, aspirations, and challenges, we strive to create environments where everyone feels valued, respected, and empowered to thrive. Winning in the business by being human first is the foundation for our business success, as it allows us to infuse our operations with empathy, understanding, and inclusivity. Because when we put people first, everything else falls into
Prioritising Customer Success
We put customers first in everything we do. Our decisions will always aim to solve our customers' problems, not just to achieve company short term wins. While it's important to know what competitors are doing, our main focus is always on our customers. No matter the project, we always keep the customer at the centre of our work and try to understand them a little better every day.
Culture of trust and respect
A better workplace begins with empowering teams to make their own decisions and respecting different opinions. That's why we focus on diversity, equity, inclusion, transparency and belonging. We also celebrate each other's wins, both professional and personal, to create a place where everyone can be in their true self every day. Our focus extends beyond productivity; we cultivate a happy work culture where health, happiness, and fulfilment are integral components, ensuring that every team member feels supported and fulfilled in their journey with us.
Ownership and Quality
At Zupper, we take full ownership of our results, both successes and failures, without pointing fingers or making excuses. We understand and believe in our shared mission, seeking feedback and support from the right people. As an aspirational marketplace, we constantly raise the bar, pushing for the best work and encouraging innovative thinking. We iterate until our work meets the highest standards, leveraging creativity to lead change and build a beloved brand. We celebrate employee's achievements and support their growth, ensuring that they are proud of the work they do here every day.
Long Lasting relationships
At Zupper, we believe in building long-lasting relationships as a fundamental core value. We understand that genuine connections with our clients, partners, and colleagues are the cornerstone of our success. By prioritising trust, communication, and mutual respect, we cultivate relationships that endure challenges, foster growth, and create shared prosperity. Our commitment to building and nurturing these bonds extends beyond transactions -it's about creating meaningful connections that stand the test of time.
Sho Shin Learning Mindset
The guiding principle at Zupper is the Sho shin mindset. We have a philosophy of lifelong learning, which we apply in every aspect of our operations. Be it through formal training or informal experiments; we relentlessly acquire knowledge because it saves us from going back to ground zero. At this place, everyone learns and teaches each other and our clients. Challenges are openings for development not impediments, and we won't be complacent or static. By staying curious and always learning, we move ourselves forward, changing with every step we take.
Lean and Agile
At Zupper, we don't expect freebies. We earn our stripes through hard work. We're problem solvers, committed to delivering the best with what we have. Our focus on cost consciousness and adaptability ensures efficient operations and agile responses to change. Driven by a culture of resilience, we keep pushing forward, delivering excellence, even when no one is watching.
Sustainability: People, Profit & Planet
For our team, sustainability is more than just a value -it's our compass. It guides us in every decision we make, reminding us to consider not just the bottom line, but also the well-being of our colleagues and the health of our planet. Together, we're building a future where success means more than profit; it means making apositive impact that lasts.
We empower MSMEs across India with the technology, insights, and infrastructure they need to simplify operations, improve productivity, and grow faster while positively impacting their communities
The Impact We Create
At Zupper, our purpose goes beyond just powering commerce. We exist to create real, lasting impact in the lives of MSMEs across India.
We’re helping small businesses become scalable, local sellers
become national players, and transactions become trusted
relationships.
And when MSMEs grow, everything around them grows - jobs, incomes,
dreams, and communities.
Zupper isn’t just a platform. It’s a movement for better trade, better access, and better futures.
We measure impact not in numbers, but in the progress of people.
