About Us

Zupper is an online ecosystem for the growth of small businesses

Zupper's online marketplace helps small and medium entrepreneurs in India buy and sell products easily. The platform connects verified sellers and buyers from across the country. Businesses can negotiate deals, get goods picked up from sellers, and have them delivered to their doorstep. Zupper also provides easy access to financing and business support services.

These features make it easier for small businesses to reach new markets, improve their operations, and become more successful. With Zupper’s help, millions of small enterprises across India can grow their businesses and improve their livelihoods.

Making life better for every MSME in India.

Zupper is an online ecosystem for the growth of small businesses

At Zupper, we are on a journey to transform the MSME ecosystem.

We blend technology with a people-first approach to help small businesses across India. Our tools make it easier for them to buy, sell, and manage money, improving lives and livelihoods.

Our Vision

Making commerce and livelihoods better for MSMEs.

Our Mission

Our mission is to empower MSME buyers and sellers in India by providing a comprehensive digital ecosystem that simplifies their operations, enhances their productivity, and unlocks new opportunities for growth. By doing so, we aim to enhance the livelihoods of entrepreneurs and their communities.

Our Values

Our values define our journey; our values lie at the core of all that we do. Know them and you’ll know our DNA.

Human First Approach

At the heart of everything we do is our ‘Human First Approach.’ It’s not just a value; it’s our guiding principle. We prioritise the needs, aspirations, and challenges of our employees, customers, and communities above all else. Understanding that behind every decision, every interaction, there’s a person with unique needs, aspirations, and challenges, we strive to create environments where everyone feels valued, respected, and empowered to thrive. Winning in the business by being human first is the foundation for our business success, as it allows us to infuse our operations with empathy, understanding, and inclusivity. Because when we put people first, everything else falls into place.

Prioritising Customer Success

We put customers first in everything we do. Our decisions will always aim to solve our customers’ problems, not just to achieve company short term wins. While it’s important to know what competitors are doing, our main focus is always on our customers. No matter the project, we always keep the customer at the centre of our work and try to understand them a little better every day.

Create a culture of trust and respect

A better workplace begins with empowering teams to make their own decisions and respecting different opinions. That’s why we focus on diversity, equity, inclusion, transparency and belonging. We also celebrate each other’s wins, both professional and personal, to create a place where everyone can be in their true self every day. Our focus extends beyond productivity; we cultivate a happy work culture where health, happiness, and fulfilment are integral components, ensuring that every team member feels supported and fulfilled in their journey with us.

Fostering Ownership and Quality

At Zupper, we take full ownership of our results, both successes and failures, without pointing fingers or making excuses. We understand and believe in our shared mission, seeking feedback and support from the right people. As an aspirational marketplace, we constantly raise the bar, pushing for the best work and encouraging innovative thinking. We iterate until our work meets the highest standards, leveraging creativity to lead change and build a beloved brand. We celebrate employee’s achievements and support their growth, ensuring that they are proud of the work they do here every day.

Building Long Lasting relationships

At Zupper, we believe in building long-lasting relationships as a fundamental core value. We understand that genuine connections with our clients, partners, and colleagues are the cornerstone of our success. By prioritising trust, communication, and mutual respect, we cultivate relationships that endure challenges, foster growth, and create shared prosperity. Our commitment to building and nurturing these bonds extends beyond transactions – it’s about creating meaningful connections that stand the test of time.

 Be a Sho Shin Learner

The guiding principle at Zupper is the Sho shin mindset. We have a philosophy of lifelong learning, which we apply in every aspect of our operations. Be it through formal training or informal experiments; we relentlessly acquire knowledge because it saves us from going back to ground zero. At this place, everyone learns and teaches each other and our clients. Challenges are openings for development not impediments, and we won’t be complacent or static. By staying curious and always learning, we move ourselves forward, changing with every step we take.

Stay Lean and Agile

At Zupper, we don’t expect freebies. We earn our stripes through hard work. We’re problem solvers, committed to delivering the best with what we have. Our focus on cost consciousness and adaptability ensures efficient operations and agile responses to change. Driven by a culture of resilience, we keep pushing forward, delivering excellence, even when no one is watching.

Sustainability - Harmonizing Profit, People and Planet

For our team, sustainability is more than just a value – it’s our compass. It guides us in every decision we make, reminding us to consider not just the bottom line, but also the well-being of our colleagues and the health of our planet. Together, we’re building a future where success means more than profit; it means making a positive impact that lasts.

Human First Approach

At the heart of everything we do is our ‘Human First Approach.’ It’s not just a value; it’s our guiding principle. We prioritise the needs, aspirations, and challenges of our employees, customers, and communities above all else. Understanding that behind every decision, every interaction, there’s a person with unique needs, aspirations, and challenges, we strive to create environments where everyone feels valued, respected, and empowered to thrive. Winning in the business by being human first is the foundation for our business success, as it allows us to infuse our operations with empathy, understanding, and inclusivity. Because when we put people first, everything else falls into place.

Prioritising Customer Success

We put customers first in everything we do. Our decisions will always aim to solve our customers’ problems, not just to achieve company short term wins. While it’s important to know what competitors are doing, our main focus is always on our customers. No matter the project, we always keep the customer at the centre of our work and try to understand them a little better every day.

Create a culture of trust and respect

A better workplace begins with empowering teams to make their own decisions and respecting different opinions. That’s why we focus on diversity, equity, inclusion, transparency and belonging. We also celebrate each other’s wins, both professional and personal, to create a place where everyone can be in their true self every day. Our focus extends beyond productivity; we cultivate a happy work culture where health, happiness, and fulfilment are integral components, ensuring that every team member feels supported and fulfilled in their journey with us.

Fostering Ownership and Quality

At Zupper, we take full ownership of our results, both successes and failures, without pointing fingers or making excuses. We understand and believe in our shared mission, seeking feedback and support from the right people. As an aspirational marketplace, we constantly raise the bar, pushing for the best work and encouraging innovative thinking. We iterate until our work meets the highest standards, leveraging creativity to lead change and build a beloved brand. We celebrate employee’s achievements and support their growth, ensuring that they are proud of the work they do here every day.

Building Long Lasting relationships

At Zupper, we believe in building long-lasting relationships as a fundamental core value. We understand that genuine connections with our clients, partners, and colleagues are the cornerstone of our success. By prioritising trust, communication, and mutual respect, we cultivate relationships that endure challenges, foster growth, and create shared prosperity. Our commitment to building and nurturing these bonds extends beyond transactions – it’s about creating meaningful connections that stand the test of time.

Be a Sho Shin Learner

The guiding principle at Zupper is the Sho shin mindset. We have a philosophy of lifelong learning, which we apply in every aspect of our operations. Be it through formal training or informal experiments; we relentlessly acquire knowledge because it saves us from going back to ground zero. At this place, everyone learns and teaches each other and our clients. Challenges are openings for development not impediments, and we won’t be complacent or static. By staying curious and always learning, we move ourselves forward, changing with every step we take.

Stay Lean and Agile

At Zupper, we don’t expect freebies. We earn our stripes through hard work. We’re problem solvers, committed to delivering the best with what we have. Our focus on cost consciousness and adaptability ensures efficient operations and agile responses to change. Driven by a culture of resilience, we keep pushing forward, delivering excellence, even when no one is watching.

Sustainability - Harmonizing Profit, People and Planet

For our team, sustainability is more than just a value – it’s our compass. It guides us in every decision we make, reminding us to consider not just the bottom line, but also the well-being of our colleagues and the health of our planet. Together, we’re building a future where success means more than profit; it means making a positive impact that lasts.